Fractional CMO & Marketing Consulting
Senior marketing leadership on retainer — strategy, team design, budget discipline and board-ready reporting.
Fractional CMO · Marketing Consulting
Marketing built as a revenue and reputation engine
Customer Connect Consulting gives B2B tech, SaaS and consumer brands senior marketing leadership without a full-time hire — brand, demand generation, loyalty and communications under one accountable owner.
- 18+
- Years experience
- $3.5M+
- New ARR delivered
- 12
- Markets launched
Arun James
Founder & Principal Consultant
Ex-Nextiva, Capillary Technologies, Starwood/Marriott and CBRE. Led APAC marketing, SDR and communications teams of 10–25+ people.
Read the full profileServices
Expertise where growth actually stalls
B2B Tech GTM & SaaS Marketing
Demand generation and outbound prospecting, account expansion, events and partnerships, sales enablement.
Customer Loyalty Management
Loyalty program design, financial health review and operations review for programs that move revenue.
Marketing Strategy & Brand Building
Positioning, narrative, corporate communications and thought leadership that lift every campaign.
Problems solved
Bring the hard briefs
- 01
Stand up or fix a marketing function that isn't producing pipeline or brand impact
- 02
Build go-to-market strategy for a new product, category or geography
- 03
Repair sales & marketing alignment — ABM, SDR/BDR management, pipeline acceleration
- 04
Reposition brand and corporate reputation, including media relations
- 05
Lead high-stakes communications through M&A, restructuring or crisis moments
- 06
Design loyalty and retention programs that move revenue, not just satisfaction scores
Experience with
Nextiva
Capillary Technologies
Starwood Hotels & Resorts (Marriott)
CBRE
NetCarrots
Ready to make marketing accountable for revenue?
A 30-minute conversation is usually enough to see whether there's a fit.